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‘Tis the season of the Cannes Lions International Festival of Creativity, where there’s a seemingly endless supply of rosé.
For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes. Others, however, may be looking for a Cannes Lions experience sans alcohol-induced nausea, focused more on the spirit of the festival than the spirits that come in a...
This story was originally published on our sister site, WorkLife.
Just around the corner from Union Square in New York is where 400 Monday.com employees show up to work at least a few times a week.
It’s a sunlit office with real plants in most corners, a homey feel with recycled furniture and bookshelves, terraces with views of the Chrysler building, and four floors that seamlessly combine...
Publishers might finally be able to catch a break if TikTok’s got anything to do with it. The entertainment app could become a much-needed source of money for them — well eventually.
While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.
Amid TikTok’s uncertain future in...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and...
As of Tuesday, June 11, Riot Games is combining several of its “League of Legends” leagues across Asia and the Americas. So far, most stakeholders in Riot’s esports ecosystem appear to approve of the change, despite the potential for conflicts between regional sponsors.
The updates to Riot’s “League of Legends” ecosystem were announced by Riot esports head John Needham during a “Dev Update”...
IAB Tech Lab marked its 10th anniversary this week with a two-day summit hosted in New York City where participants debated the challenges of the years ahead, not to mention the shortcomings of the years gone by.
To kick off proceedings, the IAB Tech Lab CEO claimed, “Nothing will be the same again…” while fellow conference participants shared their points of view, both publicly and privately...
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Briefing, normally available exclusively to paying subscribers.
‘Catch that lightning in a bottle’
On Monday, droves of media and marketing leaders will descend on the Croisette in Cannes, France, for The Cannes Lions International Festival of Creativity – more...
As the value of legacy identifiers declines, publishers are rethinking their advertising strategies and seeking alternative ways to demonstrate the value of their hard-earned audiences. The change underway has significantly impacted the addressability of these audiences and made it more challenging for publishers to monetize their content effectively.
In response, publishers are activating...
Evan Johnson, content marketing manager, Upland
In the competitive online world, it’s become clear just how powerful a solid email list can be; reaching readers’ inboxes boosts visibility and engagement. Additionally, advertisers prize active and engaged audiences.
However, the challenge for publishers is creating an effective yet user-friendly method for gaining subscribers while...
Pete Crofut, vice president, business development, agencies and brands, Wurl
The adage that all publicity is good publicity doesn’t necessarily apply to advertising, especially on connected TV. As a non-skippable environment on the largest screen in the home, CTV offers brands a prime opportunity to meaningfully capture viewers’ attention through ads — while it can also pose a significant risk...