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Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this edition of the Digiday+ Future of TV Briefing, normally available exclusively to paying subscribers.
This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.
The advanced upfront
Disney tops TV watch time...
Amazon spent the bulk of its May 14 upfront presentation showcasing its massive and still-growing content portfolio — but for the most part, Twitch was absent from the proceedings. The few times Twitch was mentioned, it was framed as more of a brand for gamers than a major streaming platform in its own right, providing a window into Amazon’s changing approach to the service.
Twitch came up...
Google’s vision for a world assisted by AI became more clear yesterday as the tech giant announced a wide range of updates for its generative AI capabilities across various software platforms and hardware devices.
At its annual developer conference Google I/O, the company debuted ways to use generative AI for everything from searching online and offline worlds to creating content and...
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and...
The website that aimed to replace travel agents is now also an ad network. Expedia has become the latest U.S. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.”
Marketers hoping to use retailer-held first-party data to target key audiences aren’t exactly spoiled for choice these days. But,...
In recent contract negotiations with parent company Gannett, a local newsroom union is fighting over the extent to which generative AI will be used for news content generation.
As media organizations adopt more generative AI capabilities with the aim of improving the efficiency of content production and certain business functions like sales, unions see themselves on the frontlines of upholding...
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to keep tabs on the competition, according to four marketers who told Digiday they’re more focused on competitors’ influencer marketing strategies this year.
During the third quarter of 2023, influencer marketing shop Obviously started to spend more time talking to...
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out significant ad dollars for campaigns, they’re doing so with the hope of capturing consumer attention and moving the needle in whatever way will benefit the brand. But what happens if that provocative campaign has the opposite of its intended effect?
On Monday, dating app Bumble was the...
As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step of this transformation is a calculated move. The eventual goal: to make Roblox a destination for all aspects of virtual life — and to turn a profit in the process.
The past month has seen a series of historic firsts for Roblox users, from the late April announcement...
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Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its portfolio of nine brands.
But this year, FootballCo is making a concerted effort to appeal to the burgeoning fandom of U.S.-based soccer enthusiasts under the leadership of Jason Wagenheim, CEO,...