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The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.
Next stop: President Joe Biden’s desk, where it’s expected to be signed. That said, it could still be a lengthy process to find a buyer and...
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.
The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds.
“We recognize that there are ongoing challenges related to...
This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.
With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with...
Newsletters are the darling of the digital media industry again.
Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more...
Looks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble.
These concerns have made their way to the U.K.’s Competition and Markets...
This time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had marketers quickly moving to be more risk averse in their marketing and advertising efforts.
Even so, brand boycotts continue apace this year with the likes of Planet Fitness, McDonald...
This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include:
Platforms’ plans, pricing and audience size
Platforms’ ad options and new ad inventory
YouTube’s...
Seems like DTC (direct-to-consumer) has a new villain: Temu.
For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately.
Marketers there are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. There’s been a lot of chatter on X, LinkedIn discussions and even some...
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A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped.
For Newsweek’s global chief...
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
Oura Ring inicia una nueva colaboración con Target, el siguiente paso en la expansión minorista de la marca de tecnología sanitaria, que busca aumentar las ventas fuera de su sitio web.
Oura, que rastrea más de 20 señales biométricas y pone los datos a disposición de los usuarios, se...