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Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
YouTube ha anunciado este mes una serie de actualizaciones de sus funciones de compras, lo que supone una mayor flexibilidad para que los creadores de contenidos moneticen sus canales. Pero, en términos más generales, es una señal de que Alphabet, la empresa matriz de YouTube, ve en los...
During a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation for ad overspending. The apathy was palpable at the event, where they and others expressed their frustrations to Robert Bednarski, Meta’s country director of CEE. His response? “Adopt Meta or die...
Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance, despite the platform’s popularity.
With the app’s rising...
Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.
The true game changer lies in seeing the bigger picture: the total emissions from advertising as a whole...
It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
Between Google’s phase-out of the third-party cookie and the saturation of advertisers in the digital landscape, performance marketers are grappling with changes in the space. For many marketers, like Ibotta, it’s meant...
It’s spring, and the cloud giants are raining heavily on the gardens of AI.
Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use...
Considering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach.
At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — feature the capital letters AI In their headlines. And the topic will...
Snapchat’s recent staffing shake up has left publishers puzzled.
Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, Snap laid off 10% (530 employees) of its overall, global workforce.
As a result, key contacts at the platform have gone silent or become slower to respond to publishers, and...
Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ interest in an increasingly beleaguered esports industry.
Based in Bucharest, Romania, PGL has operated esports tournaments since 2002, largely within the “...
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X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space for their brands (again). But according to results from a first-quarter Digiday+ Research survey conducted among brand, retailer and agency professionals, it might be too...