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With New York City full of chatter about AI during last week’s “Tech Week 2024,” marketers, technologists and legal experts gathered to discuss the high-stakes terrain of AI integration — and how to balance the promise of creativity and efficiency paired with plenty of pressing challenges.
At one half-day event hosted by organization AI Trailblazers, marketers from major brands took the stage...
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
That’s according to a first-quarter Digiday+ Research survey of brand, retailer and agency professionals.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading...
As the esports industry took shape over the past decade, it was the video game publishers who often shouldered many of the overhead costs. In 2024, publishers have delegated more responsibility to ESL/FACEIT Group and other dedicated league operators — and they’re already reaping the rewards.
It’s become apparent that publisher ownership of esports leagues, once the esports industry’s dominant...
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. And it’s a big block.
Over the last few months, it’s been widely chronicled that generative AI already requires massive amounts of energy to run, leading the...
The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it.
Even so, amid the hype, there are marketers starting to spell out practical applications of AI in marketing now. Much of that use has been focused on chatbots and AI assistants as well as touting cost savings and personalization at a mass scale.
But U.S. Bank is taking a different approach to its...
When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader in the speaker category — has a plan for competing in the crowded category while also reaching new audiences.
Along with spatial audio and noise-canceling features, Sonos Ace headphones also offer a way to switch back and forth between the company’s home theater...
The company that owns the “DIY.com” domain is taking a DIY approach to building generative AI solutions.
Kingfisher is the parent company behind U.K. retailers B...
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In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators...
Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain largely unperturbed by the entry of Saudi Arabian investors into the space. In spite of potential brand safety challenges, most esports companies’ partnership businesses have been boosted, not hurt, by the infusion of Saudi cash.
It’s no secret that Saudi Arabian money has fueled esports in...
Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings.
Media agencies are increasing their use of digital out of home channels in new ways as different data engagement and emerging technologies become a part of their arsenal, making the space increasingly attractive to maturing and legacy brands alike to think beyond traditional...