Feed Items
In 2024, brands and creators are jumping into the Fortnite ecosystem with both feet, bringing with them a wave of new agencies and studios intended to facilitate the relationship between the two. Observers of the space see parallels to the early days of other creator platforms such as YouTube.
It’s been just over a year since Epic Games revamped the ecosystem of “Fortnite,” a popular video...
Market check
About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return.
In general, publishers reported an uptick in digital advertising revenue during the first quarter of the year...
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring...
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
The Q1 check-in
TV networks’ new audience pitch, streaming movies’ diverse viewership and more
The Q1 check-in
As this year’s annual upfront advertising negotiations get underway, the traditional TV ad market is...
For as many jokes that were made about X (formerly Twitter)’s proverbial funeral when Elon Musk bought the platform, the bird app has yet to see the final nail in its coffin.
Back in 2022, on the heels of the platform’s fallout in the Musk era, a number of competitors sprung up, looking to cash in on the platform’s fledging audience. Initially, there was significant momentum built around...
As of 2024, prominent “Super Smash Bros.” player Juan “Hungrybox” Debiedma has been a member of Team Liquid for over 10 years. The decade-plus collaboration shows how gaming creators have benefited from esports organizations’ long-term approach to talent management.
Last month marked Debiedma’s tenth year as a member of Team Liquid, a Dutch esports organization that boasts a worldwide fan base...
Some digital-only publishers, Complex and Nylon, are bringing back their print magazines this year after multi-year hiatuses. But their big returns — quarterly and biannually, respectively — are rooted more in special editions and collectables rather than traditional weekly or monthly runs.
And the magazine publishers, like Time, that have been regularly operating print businesses in these...
As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the two principal cinema ad firms are collaborating to get their data streams back in front of those planners, Digiday has learned.
National CineMedia and Screenvision lost their access into Nielsen’s data feeds shortly after the pandemic started when the ratings firm dropped all out-...
Dave Taylor, Chief Product Officer, Alliant
Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As of May 2024, 17 U.S. states have passed data privacy regulations, with more on the way.
The fragmented data privacy reality that’s long been foretold is finally here for marketers. And with California’s landmark CCPA legislation...
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Introduction
Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event-focused tools at their disposal. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape by conducting a survey of 174 marketing...