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Standards for measuring ad carbon emissions have been overdue, but they’re finally here. Now, marketers can back up their green claims with solid benchmarks instead of fragmented data.
This progress is thanks to the Global Media Sustainability Framework from the Global Alliance for Responsible Media (GARM) and Ad Net Zero.
The framework was unveiled earlier today (Monday) at the Cannes...
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The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.
No, it hasn’t jumped the shark — rosé will still flow freely. But it’s now ground zero for major industry moves. Case in point: last year’s festival was the...
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers.
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping their clients. But 2024’s festival ushers in the feeling...
Increasingly, publishers are flocking to the Cannes Lions Festival in June as an opportunity to pack six months’ worth of face-to-face selling opportunities with marketers and agency heads into the span of a week.
But it’s not enough to just be present in Cannes to turn those meetings into lucrative deals.
Executives from all genres of media companies — ranging from Future to The Wall...
Though there’ll likely be plenty of wheeling and dealing down on the Croisette this week, many big agencies devote just as much time at Cannes to reinforcing their client relationships as they do to securing new ones. French holding company Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.
“Our clients...
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Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year’s rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday’s week-long podcast series.
Last year’s generative...
Decades before the first iPhone, Apple co-founder Steve Jobs expressed his vision for personal computing that seems strikingly similar to current innovations in generative AI.
In a 1985 speech, Jobs imagined a world which now seems possible with modern large language models. Admitting the computer industry was “in the tank,” he said personal computing had “tremendous momentum” and thought they...
Omnicom will announce today during Cannes Lions a strategic partnership with Amazon around its Amazon Ads service, Digiday has learned. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as it works to adjust its investment efforts for clients to the changing needs and actions of consumers.
The...
The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content.
The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to...
Editor’s note: this story has been updated to include Goodway Group CEO Jay Friedman’s response.
Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction of its workforce, according to multiple people that have been terminated. It’s not clear how many have been let go this year.
The New York-based agency let go...