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Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry.
Chalk it up to a few reasons: Ad budgets are spread thin across channels these days. That means clients aren’t keen on dishing out enough cash for all the ad tech tools, staff time and commissions needed for programmatic buying.
Plus, they’re already...
AI and data company FullThrottle.AI is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned.
The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. The AI tool leverages the user’s first- and third-party data to identify their...
This story was first published by Digiday sibling WorkLife
Picking what workplace apps to use, keeping them streamlined, training employees on how to use them, and knowing when to introduce a new one is no small responsibility.
Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is...
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Programmatic marketing has its fair share of issues (just ask those who attended the recent Digiday Programmatic Marketing Summit or read our latest coverage on made-for-advertising sites). But the fact is that marketers remain invested in the channel and publishers continue to...
Klarna, the buy now and pay later fintech company, believes that using AI is already helping it with cost savings in marketing.
The company estimates that using AI in marketing has accounted for a 37% cost savings of roughly $10 million per year. Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across its 45...
Arianna Prochak, sales director, Adstra
Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience.
Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey, from booking to...
Marketing executives at cryptocurrency exchange OKX believe they can travel in the slipstream of a resurgent Formula One and put space between their brand and the crypto sector’s dented public reputation.
Prior to this weekend’s Monaco Grand Prix racing event, OKX revealed its latest bid to emphasize its association with F1 team McLaren — a one-off tribute to the late, legendary wheelman...
Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag MFA content, Digiday has learned.
If successful, they aim to launch a “publisher portal” to help cash-strapped media owners better understand how not to fall foul of vendors such as DoubleVerify and Integral Ad Science...
Out of chaos comes order.
At least, that’s the hope for a group of marketers who’ve been hit by one ad tech disaster after another lately.
First, they cringed at Forbes selling ads on a shady site built to game ad spending. Then, they were floored by Colossus misrepresenting traded IDs.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,...
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If there is one thing that has revolutionized the working world this past year, it’s the surging popularity of generative artificial intelligence.
Technology like ChatGPT and Microsoft’s CoPilot can take notes for you, draft emails, summarize meetings, write performance reviews, provide tips for tough conversations, and even write you an...