Feed Items
The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability.
The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial officer, Alex Kayyal, and board...
Drew Stein, Audigent managing director, Experian Marketing Services
Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword.
With more than 66% of all open exchange advertising, representing $100 billion in annual spend, being transacted through private...
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30.
However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one where its ad server and supply-side platform...
This story was first published by sister site, Modern Retail.
Sunglass Hut is making connected TV a key part of its vision for courting consumers.
This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of...
One could easily be forgiven for thinking disaster was just around the corner.
After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P...
This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.
Publishers are hiring AI negotiators for survival
Mediavine joins the growing — albeit “long shot” — movement to regulate AI and protect publisher...
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals.
Brands are turning to creator-generated content (CGC) as a means to solve for some of this. Think of it as another factor in...
At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative.
“It was the subject matter of everything discussed on stage over the course of the event’s two days,” said Travis Lusk, group director of AI Solutions of media management business Ebiquity, referencing the event at the end of July.
But it doesn’t stop...
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.
He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it all is Grok, the in-house AI assistant Musk sees as key to X’s next act — and appeal...
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media
Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show.
Performance marketing success has become diluted and lost its grounding in business outcomes. At the...