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The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is why marketers need to know how to operate professionally, in the same way they do for every other part of marketing.
In this edition of our Confessions series, where we trade anonymity for candor, the CEO of a U.S. influencer agency talks through three instances in the past month in which...
This story was first published by Digiday sibling, Modern Retail
Amazon is escalating efforts to keep artificial intelligence companies from scraping its e-commerce data, as the retail giant recently added six more AI-related crawlers to its publicly available robots.txt file.
The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code...
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house.
The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100 creators. It’s part of Blue Apron’s larger brand...
John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most part, the strategy has worked well enough that the Boston-based full service agency has grown steadily — in 2025, Connors expects to grow between 5-10%, as it handles about $100 million in billings.
Part of Boathouse’s appeal is its contrarian streak — after all, few...
AI training licensing deals are starting to feel like yesterday’s news as publishers and platforms focus on more dynamic, usage-based models.
Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have forged around different parameters: what many in the industry refer to as “AI grounding.”
In fast-...
This story was originally published by sister site, Glossy.
Estée Lauder is leaning on AI, digital expansion and product innovation to turn around three years of sales declines. On Tuesday, the company reported fiscal 2025 revenue of $14.3 billion, down 8% year over year, and confirmed it has brought on advisors for a strategic portfolio review — signaling possible brand exits as it works to...
This article was first published by Digiday sibling Modern Retail.
Best Buy this past Tuesday launched its new third-party marketplace on its website and app, which the company said will more than double the number of products it offers in the largest expansion of its product assortment to date.
It broadens Best Buy’s lineup of technology products, adding custom controllers, gaming chairs...
Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still a key vehicle for organic social, particularly for brands pursuing trend-setting Gen Z audiences.
That status is an important asset to the platform, given brands which devote more time to their organic activities on a platform will likely increase their paid ad...
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising.
In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still looks strong: Walmart Connect, its retail media network, grew 31%.
That’s...
This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals.
More AI licensing deals with publishers could be on the horizon with publishers
IAB Tech Lab pushes forward with its work to standardize the AI remuneration with 50 publishers, retailers and cloud edge actively participating.
AI licensing deals are shifting to a usage-...