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For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the July Fourth break. That is definitely not the case this year, for a few reasons.
According to three heads of investment at major agency groups, the multi-billion dollar marketplace is being slowed...
As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand.
In 2024, SiriusXM dipped its toes into live podcast events for the first time, organizing 10 live podcast events over the course of the year. So far in 2025, the company has already held 18 live podcast recordings, with plans to double or triple its overall number of...
This article was first published by Digiday sibling Modern Retail.
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators.
Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to...
Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...