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Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill.
And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into their companies’ tech systems — such as different product suites and...
The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units.
Meanwhile, the industry has been whispering about search ads cropping up on Reddit and Amazon’s generative AI-powered chatbot Rufus. All of...
This story was first published by Digiday sibling WorkLife
The ability to work remotely was the most requested workplace accommodation last year, according to a survey from AbsenceSoft, a platform for leave of absence and accommodations management, which included responses from 2,400 HR leaders and employees.
It comes as more major companies shift away from the hybrid arrangements they were...
The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?
And with consolidation expected to represent much of the mergers and acquisitions in the space during 2025, the importance of this term is ramping up...
The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group, on how their AI-powered paywall has led to an increase in key subscription metrics like average revenue per user and lifetime value — even though it hasn’t led to more conversions yet.
How the FT is using AI technology to boost its paywall and...
Amazon Prime Video’s ad business celebrates its first birthday today.
Over the course of 12 months, it’s fine-tuned a pitch to buyers and brands to put the case for their investment beyond argument — and in doing so, overtaken streaming rivals and ensconced itself on brands’ media plans, while padding the margins of Amazon’s already formidable ad business.
The platform shifted from...
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.
‘Tsunami of supply’
Trump’s TikTok deal talks, CNN’s digital pivot, Nielsen’s MRC accreditation and more
‘Tsunami of supply’
The Interactive Advertising Bureau’s Annual Leadership Meeting this...
This article was first published by Digiday sibling WorkLife
Despite President Trump’s order this week that federal employees working from home get back to their desks, the battle over remote work is far from over.
New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut. And for HR managers navigating these...
Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — its not coming with this one.
If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point.
Speaking yesterday (Jan. 27) at the IAB’s Annual Leadership...
Despite the market disruption wrought by the technical feats of China-based DeepSeek’s new R1 large language model, privacy experts warn companies shouldn’t be too quick to dive in head-first.
However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest AI model. Meanwhile...