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From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
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Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom from the early aughts of in-store shopper marketing tactics to what it is today, a fast-moving landscape built on programmatic media buys and off-site ad opportunities.
If you ask Argyilan to say if...
From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than anyone thought it would. And this is only the beginning. After all, Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by...
2025 is shaping up to be the year of the VTuber — and as audience interest in this nascent category of creator grows, advertisers are starting to buy in.
Although VTubers — livestreamers or video creators who use virtual avatars, rather than their real-life identities, as their public personas — initially became popular in Japan in the mid-2010s, this type of creator has become increasingly...
This story was first published by Digiday sibling ModernRetail
After seeing “tremendous success with brick-and-mortar” retail in Canada, the intimates brand Knix is honing in on the U.S. market, its founder Joanna Griffiths told Modern Retail.
On Friday, Knix, which is known for its leakproof underwear, will open its first permanent store in the States, in New York City’s Soho neighborhood...
The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon Valley’s push to give marketers a one-stop-shop with AI, marketers say AI has not given them solutions for brand building.
The industry might still be a ways off from fulfilling Mark Zuckerberg’s vision of fully automated ads by next year.
AI and...
As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about what exactly generative AI search tools are saying about their brands and whether that can be measured and ultimately, influenced.
French holding company Havas is the latest to start offering some answers to their questions. It’s developed a tool called Brand...
How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.
This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach $128 billion. But with consumer spending...
Publishers are well-accustomed to Google’s familiar PR playbook — offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it’s no different.
Google has sought to quell publisher fears over the impact of AI Overviews on their search traffic in...
This story was originally published on sister site, Modern Retail.
The end may be near for at-home try-on programs.
Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five glasses at...
AI companies keep forgetting they’re brands — and it’s costing them.
A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public.
On one side: OpenAI replaced older GPT models like -4o and o3 with GPT-5 without warning...