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For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually involved somehow. Now that generative AI is in its hype mode, the next stage of the AI journey is anyone’s guess.
To understand how we got here, Digiday has charted the rise of generative AI, big tech...
Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published last week, which estimated that 95% of organizations that tried to implement generative AI into their workflows found zero return on their investment, sent AI-related stocks tumbling.
Small businesses, including agencies of every stripe, are most...
This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues.
Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. But it has some hurdles to cross.
The...
Gabriella Gomez is all-in on TikTok Live.
Gomez, a former marketer for brands such as K-Swiss and Beats By Dre, quit her job to become a full-time content creator in 2022. Since then, she’s built a social following of roughly 345,000 on TikTok, boasting about 500,000 total followers across platforms.
TikTok Live has been a key driver of Gomez’s growth. On August 1, 2024, she reached 100,000...
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
The future of TV, defined
MLB’s new rights holders, Netflix’s AI guidelines and more
The future of TV, defined
Welcome to the fourth edition of our glossary of key terms that people in the TV, streaming and digital video...
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry.
For years, SSPs were cast as the critical pipes carrying publisher inventory into demand platforms. Now, The Trade Desk has decided those pipes are just resellers — middlemen moving ad inventory at arm’s length rather than direct conduits...
It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic.
RedVest Media joins the long list of retail media networks that’s been mounting...
This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them.
Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic uncertainty and the rise of AI, the...
This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with creative being tied directly to measurable results and business...
The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential.
That includes Complex — the entertainment and pop culture title e-commerce company NTWRK bought from BuzzFeed Inc. in a $108.6 million...