Feed Items
Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain.
Top talent is scarce; human oversight and meddling eats into newly gained margins; and realizing meaningful economies of scale can mean investing considerable cash and...
This story was first published by Digiday sibling ModernRetail
Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on some diversity, equity and inclusion initiatives...
Subscribe: Apple Podcasts • Spotify
2025 was the year of loose ends, according to Digiday executive editor of news Seb Joseph. He and managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to gather together those loose ends and assess which may be tied up in 2026.
Among those loose ends are Netflix’s planned acquisition of Warner Bros. Discovery’s...
AI momentum papered over Google’s reset year
From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others.
The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back plans to fully deprecate third-party...
The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers.
Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping to take advantage of rising demand for premium canned seafood among U.S. consumers, Bela rebranded and...
Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel.
For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a...
If publishers had one Christmas wish, it’d be for the chaos to end.
That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.
Naturally, the toothpaste is out of the tube when it comes to AI companies training on publishers’ archives, but now the industry is fighting to shape what comes next....
This story was first published by Digiday sibling ModernRetail
Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations.
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations,...
The story was first published by Digiday sibling ModernRetail
When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her scale and visibility that would’ve been harder to achieve...
In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.
The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the...