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This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
YouTube TV (2026 edition)
Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more
YouTube TV (2026 edition)
Shows have become a focal point for YouTube. And now getting brands to sponsor those shows is becoming a...
The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one.
Instead, he argued at the World Economic Forum in Davos, Switzerland, the agentic era will eclipse companies that stop chasing a single winning model and start learning how to orchestrate many of them — on their own terms and with their own data.
“There are...
The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1.
While these deliberations take place in the chambers of a courtroom in the Eastern District of Virginia, developments elsewhere underscore the political undercurrents at play, namely the...
OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is.
There are no ad sales chiefs with deep agency relationships, no account managers or creative strategists. Instead, most of the seven open roles focused on advertising are far...
Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes.
As acquisition costs rise and audience data becomes harder to access, publishers are increasingly turning to community not as an...
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints.
In the Best Use of Interactive...
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results...
As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators.
Today, BBB National Programs is setting out to standardize disclosures, measurement and accountability across the creator economy – a move aimed at bolstering brand confidence while protecting creators.
It is launching a creator certification program, through its non-profit foundation the...
After 12 years at Pinterest, Bill Watkins, the company’s chief revenue officer, is stepping down from his position at the end of the quarter.
“When I started at the company we had 200 employees, 60M global users, and exactly $0 in revenue,” he posted to LinkedIn. “Fast forward to today and we have thousands of employees, 600M global users, and tens of thousands of advertisers that have...
This story was first published by Digiday sibling Modern Retail.
The brands that emerged from the direct-to-consumer 1.0 era are now operating at a much larger scale, and their businesses have evolved accordingly.
At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade. The participating brands included Vuori, founded in 2015; Away,...