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The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players.
The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.
Symitri announced it has closed on...
Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call earlier this month.
“Our expectation is that advertising has an opportunity to be a meaningful...
Pour one out for the programmatic marketers. They’re having a tough go of it, and not just because of the third-party cookie’s on-again, off-again deprecation.
There are the inventory quality issues raised by the recent controversies surrounding made-for-advertising sites, Forbes and Colossus. There’s the brewing measurement mess as third-party cookies eventually go away. And of course, there’...
There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace.
This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique...
On Monday, The Washington Post added AI-generated audio to its three politics- and policy-focused newsletters to give readers the ability to listen to those emails.
Solventum and PhRMA are launch sponsors for the newsletters this week, which will also contain AI-generated audio ads for the first time. Each audio newsletter edition will have pre- and post-roll audio ads inserted dynamically...
On the surface, things seemed tense back then.
CMOs were out there on stages and in interviews, wagging their fingers at Meta execs, accusing them of caring more about cash than the disharmony it fueled. But behind closed doors, it was all hugs and handshakes as they cozied up to the bigwigs, letting their concerns fade into the background.
Fast forward four years, and it feels like déjà...
As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of granularity I had no idea existed. It’s when I first heard the term “upfront” used in a way that had nothing to do with where I stood at a concert or in line.
In those days, hardly anyone knew what the Internet was, four broadcast networks...
In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to be the case when it comes to AI, but there isn’t yet the same depth of research that exists in other categories.
Lexicon — the naming agency behind numerous famous names like Blackberry, Apple’s Powerbook and Adobe inDesign — is hoping to change that as AI...
Tom Craig, Chief Technology Officer, Resonate
In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”
For many, the delay was both expected and welcome. Brands and agencies alike...
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A therapy session and a one-on-one with your manager can be eerily similar.
In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting...