Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market

To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands find and work with creators. The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.

Agentio CEO Arthur Leopold made that clear this week as he laid out why his company just landed $40 million in fresh funding.

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