Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

• Agentic agencies
• Netflix-WBD, WBD-Paramount, Paramount-Trump and more

More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be integrated into programmatic advertising workflows. So it’s worthwhile for TV and streaming ad buyers to keep up with how programmatic organizations and their processes are adapting to this agentic AI era.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.