Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.

• Streamers’ upfront flex
• Streaming, YouTube gain more share of TV watch time
• CBS News chief exits, YouTube Shorts’ ad revenue milestone and more

Sports may be the main selling point in this year’s TV and streaming advertising upfront market, but cancelation options will be a key part of negotiations between buyers and sellers. And Amazon and Netflix appear to have an edge on that front.

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