Future of TV Briefing: How publishers are turning podcasts into video talk shows

This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.

• ‘A modern talk show’
• Olympics wins watch time gold for NBCUniversal
• Lionsgate’s AI deal, YouTube’s AI tools, Amazon’s AI ads and more

Honestly, I thought video podcasts were just a fad. And obviously, I was wrong. Way wrong. More than 170 million people have watched a video podcast on Spotify, per the company, and YouTube has become the “most used” platform for consuming podcasts, according to a study by Cumulus Media and Signal Hill Insights.

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