This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
As major streamers continue to combine sales efforts by packaging themselves into singular subscriptions a la the traditional pay-TV bundle, Netflix has drawn a line in the sand when it comes to streaming’s bundle bonanza. The company is not keen on combining sales efforts strictly with other streaming services like in the case of Disney’s and Warner Bros. Discovery’s Disney+-Hulu-Max bundle.
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