Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints

This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.

• CTV’s noisy signals
• Paramount’s new Nielsen deal, Nielsen’s new network spat, the Super Bowl of AI advertising and more

Remember those old-fashioned bunny ears that used to sit atop TVs? How you needed to fiddle with them to get a clear signal but the signal-to-noise ratio was always a bit out of whack? Yeah, the streaming ad market’s supply chain is kinda like that.

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