Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance

As gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con.

The United States’ largest annual culture convention is going down this weekend, July 25–28, at the San Diego Convention Center. After the Covid-19 pandemic and Hollywood strikes got in the way of recent iterations of the event, organizers anticipate that this will be the most active Comic-Con since 2019, with over 130,000 attendees over the four days of the convention.

This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov. (San Diego Comic-Con did not respond to a request for comment for this story.)

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