Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial

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In what many deem the trial of the century for the digital media landscape, legal representatives from the Justice Department and Google yesterday appeared before Judge Leonie M. Brinkema in the U.S. District Court for the Eastern District of Virginia. 

The outcome of the proceedings could potentially result in the break up of Google’s empire as officials from the Department of Justice appeal for divestiture of Google’s sell-side ad tech tools. 

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