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Google Ads Developer Blog

The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs.

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Announcing v22 of the Google Ads API
Today, we’re announcing the v22 release of the Google Ads API. To use some of the v22 features, you must upgrade your client libraries and client code. All the updated client libraries and code exa...

Upgrade your Call-Only Ads to Responsive Search Ads with Call Assets in the Google Ads API
Google Ads is deprecating the call-only ad format. Google Ads API users currently creating or managing call-only ads will need to transition to using Responsive Search Ads (RSAs) with call assets. Th...

Bidding enforcement for conversion environment in in-app conversions no longer planned
On June 30, 2025 we announced that we would roll out a change that would cause our bidding models to start using the presence of the ClickConversion.conversion_environment field in imported in-app co...

Open Source Google Ads API MCP Server
We're thrilled to announce the open source release of the Google Ads API Model Context Protocol (MCP) Server, available here. This project marks a significant step in democratizing access to Google A...

Correction of an error in the BudgetPerDayMinimumErrorDetails message
When we released V21 of the Google Ads API, we released a field with the wrong name in the BudgetPerDayMinimumErrorDetails message: the field minimum_budget_amount_micros was mistakenly released as m...

Google Mobile Ads Mediation adapters adopt Swift Package Manager
Today, we’re announcing you can start adding Google Mobile Ads mediation adapters to your iOS projects using Swift Package Manager (SPM). Swift Package Manager is Apple's first-party tool for man...

Streamlined Account-Default CustomerConversionGoal Behavior in Google Ads
Starting on November 17 2025, we are changing the account-default behavior of automatically created customer conversion goals. Current behavior Currently, when you create a new conversion action...

Introducing improved diagnostics for enhanced conversions for leads imports
Today in the Google Ads UI, you will see updated enhanced conversions for leads diagnostics that feature a number of improvements that offer better visibility into the state of your conversion import...