Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users.
The big picture. First launched in 2023, the new Google Ads design overhauls how the product is organized, aiming to make tools and features easier to find while retaining existing functionality.
Why it matters. Advertisers have shown a preference for the updated look based on sustained usage during the initial rollout, according to Google. The company says the changes will streamline workflow for both new and experienced users.
Why we care. While a design revamp may seem superficial, it will impact workflow efficiency and new user training. Google aims to make this a future-proof design, meaning advertisers should prioritize and embrace this transition.
What’s New:
Get the daily newsletter search marketers rely on.
Business email address Subscribe Processing...The 5 categories:
The transition. While all functionality remains intact, the old Google Ads design will sunset on August 30th for desktop users, who must switch to the new experience.
Reaction. This announcement was first noticed on Thomas Eccel’s LinkedIn profile. Being an early tester of the new design, Eccel noted:
What Google is saying. “We’ll continue to fully support existing features and tools,” per Google’s announcement, encouraging users to embrace the updated organizational structure.