The visibility of AI Overviews (AIO) in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge.
While AI Overviews now have a “stronger presence” compared to June, the visibility of Google’s AI-generated answers previously appeared on 15% of queries in May.
Why we care. Google’s AI Overviews continue to be a huge area of interest and concern among SEOs and content creators. Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. The continued volatility clearly indicates AI Overviews are an unsolved problem for Google.
Decreases. AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. AI Overviews also no occupy 12.5% less vertical space in Google’s search results.
In July, AI Overviews were less likely to appear for:
Increases. Salary-related queries (e.g., “nurse salary,” “human resources manager salary”) saw a significant increase in AI Overviews – jumping from 7% to 85% in July. AI Overviews were also more likely to be shown for:
Other growth and volatility. AI Overviews overlap with Google’s search results increased overall:
The sources cited by AI Overviews also experienced significant fluctuation, according to BrightEdge. Some websites losing citations included Wikipedia (-5%), CDC (-15%), USA Today (-60%) and Forbes (-30%).
Other findings from the latest data found that AI Overviews showed for:
The report. You can find more insights in BrightEdge’s Ultimate Guide to Google AI Overviews.