Google announced several new features coming to Display & Video 360.
Key updates:
Why we care. Advertisers may be especially eager to test out first-position targeting on YouTube, to secure prime position for better visibility and increased traffic. However, they should watch out how data analysis will be impacted by ID redactions. There haven’t been positive reactions whenever updates are made for the sake of privacy.
Timeline. These features are expected to roll out over the next few weeks.
The big picture. These updates reflect Google’s ongoing efforts to enhance its advertising platforms while addressing privacy concerns and expanding measurement capabilities.