Google Search may now use OG title for title links
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links.
List of title link sources. Here is list of sources Google may use for your title link:
- Content in
elements</li> <li>Main visual title shown on the page</li> <li>Heading elements, such as <h1> elements</li> <li>Content in og:title meta tags</li> <li>Other content that’s large and prominent through the use of style treatments</li> <li>Other text contained in the page</li> <li>Anchor text on the page</li> <li>Text within links that point to the page</li> <li><a href="https://developers.google.com/search/docs/appearance/site-names#how-to-add-structured-data">WebSite structured data</a></li> </ul> <p><strong>What is new. </strong>The new option is the “Content in og:title meta tags” bullet in the middle.</p> <p><strong>What is an og:title. </strong>An og:title is the title of your object as it should appear within the open graph. Often social media <a href="https://searchengineland.com/library/platforms">platforms</a> use it to decide what the title should be for URLs you share within their platform. </p> <p><strong>What is a title link in Google Search. </strong>The title link in Google Search is the clickable title used in the Google Search result snippet. Here is an illustration of the search result snippet where “How to make crispy fried eggs” is the title link:</p> <img decoding="async" width="800" height="260" src="https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-800x260.png" alt="" class="wp-image-446025" srcset="https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-800x260.png 800w, https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-600x195.png 600w, https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-200x65.png 200w, https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-768x250.png 768w, https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration-1536x499.png 1536w, https://searchengineland.com/wp-content/seloads/2024/08/google-title-link-illustration.png 1956w" sizes=" 800px) 100vw, 800px" /> <p><strong>Why we care. </strong>This is just one additional source Google may use to decide which title link to use for your search result listings in Google Search. Google is most likely to use your title element in your HTML but often Google may decide to use another source for your title. Most sites tend to match the title HTML element and their OG:title but not all.</p> </div> </div> <div class="clear"></div> <div class="feed2"> <div class="feed2Left"> <label>Feed:</label> <span><a href="/search-engine-land-news-info-about-seo-ppc-sem-search-engines-search-marketing">Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing</a></span> </div> <div class="feed2Left right"> <label>View:</label> <span><a href="https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023">Original article</a></span> </div> <div class="clear"></div> </div> <div class="tags"><strong>Tags:</strong> <a href="/category/search-terms/google">google</a> <a href="/category/search-terms/media">media</a> <a href="/category/search-terms/new">new</a> <a href="/category/search-terms/social">social</a> </div> <div class="clear"></div> <div class="story-searches"> <div class="view view-story-searches view-id-story_searches view-display-id-block_1 view-dom-id-1"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <span class="views-field-title"> <span class="field-content"><a href="/searches/google-news">Google News</a></span> </span> </li> <li class="views-row views-row-2 views-row-even"> <span class="views-field-title"> <span class="field-content"><a href="/searches/social-media">Social Media</a></span> </span> </li> <li class="views-row views-row-3 views-row-odd views-row-last"> <span class="views-field-title"> <span class="field-content"><a href="/searches/tools-and-technologies">Tools And Technologies</a></span> </span> </li> </ul> </div> </div> </div> <div class="clear"></div> </div> </div> <div class="bradcum2"> <div class="breadcrumb"><a href="/">Newswire</a> > Google Search may now use OG title for title links</div> </div></div> <div id="block-cenco_pw-0" class="block block-cenco_pw"> <div class="content"> </div> </div> <div class="region-content-bottom"></div> </div> </div> <div class="clear"></div> </div> <div class="footer"> <ul class="menu"><li class="leaf first"><a href="/" title="">Home</a></li> <li class="leaf"><a href="/about" title="">About Us</a></li> <li class="leaf"><a href="/write-for-us" title="">Write For Us / Submit Content</a></li> <li class="leaf"><a href="/advertising-affiliates" title="">Advertising And Affiliates</a></li> <li class="leaf"><a href="/feeds-and-syndication" title="">Feeds And Syndication</a></li> <li class="leaf"><a href="/contact-us" title="">Contact Us</a></li> <li class="leaf"><a href="/user/login" title="">Login</a></li> <li class="leaf last"><a href="/privacy" title="">Privacy</a></li> </ul> <div class="copyright"> <div id="block-block-10" class="block block-block"> <div class="content"> <p>All Rights Reserved. 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