Here’s what marketers need to know about Roblox Developers Conference 2024

At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was on full display.

Roblox Developers Conference — Roblox’s annual, invite-only gathering for studios and developers operating within its ecosystem — took place over the weekend in San Jose, California. This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for all elements of virtual life.

RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox. Don’t worry — we sifted through them for you. Here are the most important updates for brands and marketers announced during this year’s Roblox Developers Conference.

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