Here’s what we heard about AI on day one of Google Cloud Next

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to no one that plenty of the latest tools are powered by AI.

During Google’s keynote presentation on Tuesday, the company announced numerous updates for everything from its AI models and new chips, to new platforms for creating and editing content. And while marketing wasn’t the main focus of the 90-minute presentation, plenty of updates are of interest to the marketing and media worlds.

Beyond all the new AI updates, Google highlighted how companies across a range of industries are already using its various AI products. For example, one short video features Mercedes-Benz CEO Ola Kallenius, who said the auto maker is applying Google Cloud AI for sales assistants, improving call centers and optimizing marketing. Other companies with executives featured in brief video appearances included Uber, Walmart and Goldman Sachs.

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