How brands are leveraging holistic video to drive full-funnel performance

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV. 

Research shows that U.S. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes.  For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads. 

However, with these opportunities come new challenges in ensuring effective and cohesive reach. In response, brands are turning to holistic video advertising to reach consumers through multiple touchpoints at scale. With a cohesive and comprehensive video strategy, advertisers are better able to achieve full-funnel objectives, including brand awareness, consideration and conversion.

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