How brands are overcoming three common challenges when implementing new ID solutions

Lance Brothers, Chief Revenue Officer, Adstra

The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for the prospect of a breakup that could deepen these complexities.  

To navigate these waters, many are turning to new ID management solutions that can help them enter this new era with all the functionality they need. While not all brands share the same needs, at a high level, they need to track users across data sets, devices and channels. 

Brands need an identity spine with a combination of these functions:

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