How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

Two years into its push into esports, Chipotle has become the unofficial official brand sponsor of the fighting game community.

At this weekend’s Evolution Championship Series, for which the brand is a title sponsor, Chipotle’s connection to the FGC will be on full display. The financial details of this partnership were not made available.

When it comes to esports, Chipotle has zigged where many other brands have zagged.

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