How clean rooms are cleaning up measurement

Christine Grammier, vp of global measurement products, LiveRamp 

The advertising industry is still adjusting to the challenges of privacy-first advertising.  The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies. 

Companies can’t navigate this complex measurement landscape with just their own first-party data. Collaboration is how stakeholders are sustaining the data-driven activation and measurement needed to evaluate and optimize media dollars. When done right, data collaboration unlocks new consumer insights while protecting consumer privacy. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.