How the convergence of sports and streaming creates opportunities for platforms and advertisers

Kenneth Suh, Chief Strategy Officer, Nexxen

Sports and streaming seem to be everywhere of late — at the upfronts, dominating the news and landing mentions on major companies’ earnings calls. They’re practically inescapable, and the subsequent convergence of sports and streaming is reshaping how fans access and experience live events. Major platforms, including Netflix, Apple, Roku and more, are leading the charge here and the opportunities presented are seemingly endless.

Take, for example, the buzz around a potential, groundbreaking deal between FIFA and Apple, reportedly valued at $1 billion. This partnership could see Apple securing exclusive rights to a World Cup-style tournament. Similarly, Roku’s announcement to stream Major League Baseball games and Apple’s previous deal with Major League Soccer underscore the increasing commitment of streaming platforms to live sports. 

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