How digital publishers are engaging the next generation

Dan Seaman, vp, product, Viafoura

Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print constraints, shaping how digital journalism has been published online for the past 25 years. 

However, young people, particularly Gen Z and Gen Alpha, raised without print as a primary format and weaned on social and mobile platforms, are demanding new ways of consuming news content. Young audiences value journalism, and it is up to the media industry to evolve.

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