How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage.
Released last month, “EA Sports College Football 25” is Electronic Arts’ first college football game since 2013, following a long drought caused by legal issues surrounding the use of college athletes’ likenesses. So far, over 5 million gamers have purchased “EA Sports College Football 25,” which sells for a base price of $69.99, reportedly accounting for over $500 million in revenue for Electronic Arts.
Provided by Discover
“EA Sports College Football 25” is Electronic Arts’ first major release since the publisher’s Q4 2024 earnings call, during which CEO Andrew Wilson flagged that EA would be exploring more options for in-game ads in the coming year. As the company hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands.
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