How influencer shops and agencies are adding content studios to boost production speed, revenue

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.

Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can also be more economical to use their own space and hire in-house creators than outsourcing. The type of model, content and use of creators at these studios differs, depending on the company. For example, some shops want to tout cinematic production quality, whereas others want to stay true to a lo-fi, user-generated content (UGC) feel.

To put it into perspective, about 5.17 billion social network users worldwide will spend some 143 minutes a day on social media in 2024, according to Statista. That’s a lot of content consumed — and a massive need for more and more to be made to feed those appetites.

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