How personalization and privacy are shaping how brands and retailers connect with consumers
Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company
In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their needs and respect privacy.
The brands thriving in this landscape will be those balancing creativity, technology and strategy to craft resonating campaigns.
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