How Virgin Money and mFuse are unlocking a competitive edge with autonomous AI

Nisha Ridout, marketing director, Quantcast

For more than a decade, AI in advertising has promised transformation. Yet for many marketers, the reality has felt more like automation than intelligence. They’ve seen incremental optimizations rather than exponential gains.

That’s changing. Autonomous AI represents a structural shift from systems that optimize after the fact to intelligence that interprets, decides and acts in the moment. It empowers marketers to focus on creativity and long-term strategy.

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