IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those gaps, but IAB Tech Lab has identified more that need filling.

On Tuesday, after the Interactive Advertising Bureau’s Annual Leadership Meeting concluded, IAB Tech Lab executives were slated to meet with Google regarding Privacy Sandbox’s capabilities and limitations, according to six people with knowledge of the matter. An IAB Tech Lab spokesperson confirmed the meeting.

“At the event, we’ve been encouraged by the number of IAB members who are building privacy-preserving adtech offerings using the Privacy Sandbox building blocks,” said Anthony Chavez, VP product management, Privacy Sandbox. “And while some focus on objections, we’re looking forward to continuing to collaborate with partners focused on solutions. Building today’s programmatic ecosystem introduced many new complexities, had to solve the chicken or the egg problem of testing, evolved to support new use cases, and took years of hard work by the ecosystem to achieve. Building a more private web with privacy-preserving advertising will be no different.”

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