As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to push them forward. The latest, independent marketing/communications agency Boathouse, is adding a supplier diversity program starting next week as part of expanding its diversity initiatives more widely.
It will be a way for the agency to extend diversity practices to more areas of the business and expand the opportunities for suppliers that are not certified as a diverse company, said Christopher Boland, owner of Boathouse Group, Inc.
“A lot of the people we started working with initially were like us — and diversity was simply a way to try to bring in people who are not like us,” Boland told Digiday. “Now we’re at a point where we need to bring that to suppliers. We’ve done it throughout our business, but it was just a conscious effort to try to make it different and … make it better.”
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