Indie agency group Meet The People to add True Independent Holdings to expand media offerings

Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

MTP, parent of five different subsidiaries, will expand its media services through this deal with True Independent’s full-service media agencies, including True Media, True Media Canada, digital media and programmatic ad agency Coegi and performance data and analytics firm RADaR. Founded in 2005, True Independent agencies have offices in the U.S. and Canada and provide media planning and buying services, a programmatic trading desk and data and analytics unit.

The companies did not disclose terms of the completed deal.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.