Indie agency Left Off Madison takes a right turn into live shopping

Independent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be about to have its moment.

Rob Douglas and Boris Litvinov, who founded LOM a year ago, are creating the offering under a division called Right Off Vine, using a small production facility owned by Douglas’ family as the production base. The positioning is simple, said Douglas: a single source for all advertising production needs across the media spectrum (TV, digital, CTV, radio, OOH) for any client.

“The keywords here are ‘single source,’ and ‘advertising’,” said Douglas. “We’re not a company that does music videos, or documentaries or all this other stuff. We just do advertising, and we’re going to cover the gamut of all the core critical advertising components.”

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