Indie agency Mod Op launches AI practice as it expands via acquisitions

As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council.

It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities — as well as to rebundle creative and media assets under one roof. More purchases are planned or in progress, said Eric Bertrand, CEO of Mod Op.

In the past 12 months, Mod Op has closed five acquisitions — with another creative agency purchase in progress and another full-service agency in discussions. Mod Op did not share terms of these deals or its budget. The goal with AI Council is to establish a practice in AI and machine learning across all its strategic business units, from media to digital, as the company grows and positions itself as an AI advisor for clients.

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