Influencer agencies expand their consulting services as competition grows

Social and marketing agency Socially Powerful last month added consultancy services that aim to hone in on enterprise brand and influencer marketing areas for its clients.

The agency hopes to build the new service, called Prime Influence, into a consultative strategy so it can expand beyond the day-to-day execution of briefs and campaigns for clients. As the influencer marketing sector grows, more agencies in the space are now expanding their creator-facing and client-facing offerings, from providing membership, creating events and opening meeting spaces to access to tools and business consultation.

“[Influencer agencies are] not just connecting brands with influencers anymore,” said Stefanie Beach, founder and CEO of SMB Media Consulting. “They’re offering comprehensive strategies, from content creation to campaign analytics,” or influencer matchmaking based on niche audiences.

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