Inside the debate among marketers for and against virtual influencers

While the creator economy is growing and expanding, so are the technologies within the landscape.

Enter virtual influencers. That’s right, digital characters if you will, which are in some cases used instead of human influencers as a means to reach new audiences and showcase new levels of innovation that companies have to offer.

While this isn’t a new concept — virtual influencers have been around since the early 2000s — the rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.

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