Inside The Economist’s plan to grow revenues in a post-search, AI-driven future

The Economist is sketching out its roadmap for a post-search world – one where AI assistants may become the first stop for information. 

The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors. 

At the same time, the 182-year-old brand is working to deepen direct ties with readers, sharpen its brand marketing to bolster its discoverability, avoid disintermediation caused by LLMs – and notably, put more focus back on increasing advertising revenue. 

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